IRO
Iro, a contemporary Indian label, offers utility-driven products such as bags and pouches crafted with vibrant homegrown fabrics, weaves, and prints, bringing joy to everyday tasks.
In launching the brand, my responsibilities included creating a modern and versatile brand identity system. Leading the overall art direction, I formed and directed a design team to support the launch. Chic and colourful product styling, complemented by stop-motion videos featured handcrafted sets. This aesthetic seamlessly extended to website design and social media content, enhancing the brand's visual presence.
Website: https://iroshops.com/
Industry: Fashion and Lifestyle
Services: Branding, Art Direction, Social Media, Website and Talent Management
Role: Creative Director
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