HELLO! HALLO! NAMASTE!
A New York-based designer, specializing in graphic and experiential design. Creating captivating audience experiences across identity, signage, exhibitions, print, and digital mediums.
With a multidisciplinary approach, I focus on materiality, typography, interaction, and experimentation for impactful, concept-driven results.
Having lived in India, Germany, and now the USA, I weave the tapestry of my cultural journey into the very fabric of my design principles. This enriches my work with diverse cultural nuances, culminating in experiences that are inclusive and resonate with a broader spectrum of audiences.
ENVIRONMENTAL GRAPHICS
CURATION & SPATIAL NARRATION
EXPERIENTIAL
WORKSHOP FACILITATION
ART DIRECTION
BRANDING & GRAPHIC DESIGN
CORPORATE COMMUNICATIONS
SOCIAL MEDIA
EXPERIENCE
With over 5 years of design experience in the global industry. Currently, I am engaged as a freelance designer for Armaf Perfumes' retail store in Dubai and serve as a brand strategist and designer for Mocha Connection based in Massachusetts, USA. My proficiency extends to freelance exhibition graphic design for renowned institutions such as the Wisconsin Future Museum and the Seattle Aquarium. Formerly contributing to the creative landscape at Handelsblatt Media Group in Düsseldorf, Germany, and assuming the role of Art Director at Thunk Design Company in Mumbai, India, I have cultivated a robust skill set spanning brand campaigns, print and digital ads, and comprehensive project management. My expertise also includes managing projects from conceptualization to execution and leading teams of freelancers and fabricators.
A master's degree in Experiential and Communication Design from Fachhochschule Dortmund enriched my skills, reflecting my ability to conceptualize and design immersive experiences showcased in exhibitions and urban projects. This journey, combined with a BFA in Communication Design, has shaped my proficiency in graphic design, brand communication, and innovative set and exhibition design.
INDUSTRY ENGAGEMENTS
Member of AIGA Volunteered at the AIGA National Conference 2023, NYC
Volunteered as a designer for Age Well CT at the AIGA Connecticut Makeathon in 2023
Member of the One Club for Creativity
Facilitated and designed a Zine Workshop for the Essen Literature Festival 2022in Germany
Winner of the Dortmund Theatre and Opera House Foyer Design Competition in Germany 2023
Second Prize in the Emerging Artist Dortmund 2021 Exhibition DesignPitch for the Dortmunder U Museumin Germany
CONTACT
Available for exciting collaborations and projects