Iro, a contemporary Indian label, offers utility-driven products such as bags and pouches crafted with vibrant homegrown fabrics, weaves, and prints, bringing joy to everyday tasks.

In launching the brand, my responsibilities included creating a modern and versatile brand identity system. Leading the overall art direction, I formed and directed a design team to support the launch. Chic and colourful product styling, complemented by stop-motion videos featured handcrafted sets. This aesthetic seamlessly extended to website design and social media content, enhancing the brand's visual presence.

Website: https://iroshops.com/