LYCOT SWIMWEAR
Curated a visually captivating catalogue through diverse outdoor photography shots. My role involved conceptualizing a vibrant colour scheme and innovative set design for the swimwear, incorporating faux walls to introduce textures and dynamic backgrounds. I skillfully directed the use of props and model poses to achieve optimal contrast and complement the swimwear designs. The resulting images seamlessly transitioned across various platforms, serving as impactful visuals for POP advertising, social media campaigns, exhibition booths, and website design.
Industry: Fashion
Services: Brand Communications and Catalog Design
Role: Concept, Art Direction, and Typography
Assistant Art Director
