KNAV
KNAV started operations in 1999 with offices in India and the US and has ever since expanded to Canada, the Netherlands, the UK, and Singapore. The firm offers its clients a full range of services, including assurance, financial and business advisory, valuations, tax and regulatory, and risk advisory services. New Look for KNAV - A Re-branding exercise KNAV is a growing company that wants to target a broader audience, and this needs to be reflected in its brand identity. It has been one of the first accounting firms to use AI as a tool in delivering cost-effective solutions to clients in the best turn-around time. The re-branding was necessary to keep up with the competition and to reposition KNAV a leading company in the new environment.
Industry: Fashiom
Services: Branding
Role: Concept and Design
SELECTED CONCEPT
Meaning of 6; (as a numerological aspect of the hexagon) includes Communication, Interfacing, Balance & Union. The hexagon is one of the geometric shapes that occur in nature. Found in the formation of honeycomb it is associated with bees and their cooperative, hard-working natures. The way KNAV offices across the globe- work with cooperation. The way the hexagon is formed with interwoven lines also shows the connectivity and synchronization among the partners globally.
The new brand identity emphasizes simplicity, connectivity, and seamlessness.
OTHER CONCEPTS
The greater than symbol is related to value. It connotes that the value of a particular element is bigger than the other element. What KNAV has to offer to its clients/ employees/ and its industry as society is the value that it adds to all these spheres. When it connects or engages with a person/company - it increases/ enhances its value, or in simple words- VALUE ADDITION. The value it adds, in turn, comes from a solid base of a combined no. of years of experience of its partners, and its continuous endeavors to introduce the best practices. The graphic of hands meeting connotes long-lasting relationships that it forms with its clients and partners. The handshake also connotes the service-oriented nature of KNAV.
The Banyan tree represents the ONE FIRM FIRM concept. The Banyan is the only tree that has branches which in turn become trees themselves. So though a Banyan tree’s branches expand, it remains connected as a single organism. It also symbolizes the tree of wisdom or wish-fulfilling trees. The symbolism of local with global is also relevant. The tree is connected to the Earth but reaches out to the sky. The branches also connote the different offices and the range of services KNAV offers. The way the branches and the roots intersect with each other represents connectivity amongst the partners globally.
The logo in this route is inspired by curly brackets or sets in maths. A set of what? A set of our values and offerings. It can include all the things we stand for or offer. One firm, seamless service across all our branches, nimbleness, integrity, tech savviness, etc. The curly in the bracket is treated to look like a profile of a face, which is outward looking. The faces looking outward, represent our principal quality of being a firm with a global outlook and vision. It is a firm that is always abreast, contemporary, and relevant to the times. It is a firm that specializes in offering solutions at a global level at the same time being in touch with the local realities.
